Recent Projects
Capital Group x KKR — Public-Private+ brand launch
I led the end-to-end visual identity for the Capital Group x KKR Public-Private+ launch. I proposed the "+" mark that became the anchor of the entire brand system — inspired by how streaming services signal a premium hybrid offering. Design Lead · 2024–2025
Client
Capital Group
Year
2024-2025
I designed the end-to-end UX for Capital Group's ETF education hub — the landing page information architecture, visual design system, video template series, and ETF brochure cover. Working in-house via Publicis Sapient, I collaborated cross-functionally with the ETF team, data team, and experience team. Copy and content strategy was built in partnership with a writer.
Client
Capital Group
Year
2024-2025
More design
Capital Group ETF Investing Guide — UX/UI design, landing page architecture, video template system, and ETF brochure cover. UX/UI Designer & Brand Lead · 2024–2025
Capital Group x KKR — Public-Private+ brand launch. Co-brand identity, logo design, landing page, email campaign, and scalable design system. Design Lead · 2024–2025
Retirementplaninsights.com — Capital group
Capital Group Vanguard Comparison Brochure
Capital Group American Funds Brochure
Aputure Motion Social Media Video
American Horror Story Social Media NYC Campaign
Adventure Time Collection X Miniso USA
South China Airline x Minso USA
Miniso in-store TV Ad
Miniso Membership Program