south china airline x minso USA

Scalable marketing campaign for South China Airline x Miniso USA.
This campaign was created to promote a co-branded retail offer between South China Airlines and Miniso USA, aimed at driving in-store traffic and exclusive member engagement. As the lead designer, I developed a high-visibility marketing concept offering South China Airlines members 20% off all Marvel products in-store. To redeem the discount, customers simply needed to present their airline membership card or show a custom campaign graphic at checkout.

The design featured bold, travel-inspired visuals that clearly communicated the partnership and limited-time offer. Rolled out across participating Miniso retail locations, the campaign effectively incentivized airline members to visit stores and make a purchase, while reinforcing brand synergy between Miniso and South China Airlines. This initiative helped increase Marvel product sales and strengthened Miniso's positioning as a lifestyle brand with exclusive partner perks.