About this proudct

Role: Lead Visual Designer
Deliverables: Print and digital brochure layout, production-ready assets

As part of the Publicis Sapient design team, I collaborated with Capital Group to create a clean, data-informed brochure for their American Funds investment products. The goal was to balance compliance-heavy content with a modern, approachable design that aligns with Capital Group’s visual brand standards.

Challenge

Present dense financial and regulatory information in a way that remains engaging and digestible — especially for individual investors seeking clarity on complex retirement products.

Approach

• Developed a visual hierarchy that made long-form content skimmable and easy to navigate

• Applied brand color palettes, type systems, and iconography consistently across spreads

• Worked closely with copywriters, compliance teams, and account managers to ensure accuracy and on-brand execution

• Built out final files optimized for both print and digital distribution

Outcome

This brochure became a standard asset across American Funds’ sales and client communications. The clean, structured layout helped advisors walk clients through investment options more efficiently while reinforcing brand trust and professionalism.

Tools used: InDesign, Illustrator, Photoshop, Acrobat, SharePoint
Distributed nationally through advisors and digital portals