adventure time collection X miniso usa

Scalable Marketing Campaign for Adventure Time Collection x Miniso USA.
For the U.S. launch of the Adventure Time Collection, I led the creative development of a cross-channel marketing campaign aimed at increasing in-store traffic and seasonal sales. This campaign was designed to align with spring promotions and featured bold, character-driven visuals that resonated with both new and existing Miniso shoppers.

As the lead designer, I created billboard and in-store poster assets that highlighted a limited-time 10% discount across the entire Adventure Time product line. The bright, playful visuals captured attention quickly and brought the joy of the collection to life across multiple retail locations. This cohesive campaign successfully elevated product visibility, boosted customer engagement, and helped generate momentum for the seasonal collaboration between Miniso USA and the globally beloved Adventure Time brand.